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	<description>Corporate Communications in an era of online, rich media.</description>
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		<title>Scanlines</title>
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		<title>Why Now is the Time for Professional Organizations</title>
		<link>http://tpmmorse.wordpress.com/2011/06/27/prof-orgs/</link>
		<comments>http://tpmmorse.wordpress.com/2011/06/27/prof-orgs/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 15:21:04 +0000</pubDate>
		<dc:creator>Tom Morse</dc:creator>
				<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[corporate video]]></category>
		<category><![CDATA[ITVA]]></category>
		<category><![CDATA[MCAI]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[professional organization]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://tpmmorse.wordpress.com/?p=318</guid>
		<description><![CDATA[Why is now the time for involvement in your professional organization?  Simple, it comes down to one word – jobs.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tpmmorse.wordpress.com&amp;blog=6046970&amp;post=318&amp;subd=tpmmorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>News &amp; Information in the Era of New Media</title>
		<link>http://tpmmorse.wordpress.com/2011/06/17/news-information-new-media/</link>
		<comments>http://tpmmorse.wordpress.com/2011/06/17/news-information-new-media/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 15:38:49 +0000</pubDate>
		<dc:creator>Tom Morse</dc:creator>
				<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[broadcasting]]></category>
		<category><![CDATA[MCAI]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile web]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[rich media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://tpmmorse.wordpress.com/?p=310</guid>
		<description><![CDATA[News, and the business of news, has changed.  Advances in technology, in parallel with changes affecting the business of broadcasting, have had a profound effect on how consumers receive news and information.  The June meeting of the Central Carolina Chapter of MCA-I explored these themes with a behind-the-scenes tour of WRAL and a look at [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tpmmorse.wordpress.com&amp;blog=6046970&amp;post=310&amp;subd=tpmmorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">tpmmorse</media:title>
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		<title>Listening and the Art of Social Web Marketing</title>
		<link>http://tpmmorse.wordpress.com/2010/12/16/brogan-social-web/</link>
		<comments>http://tpmmorse.wordpress.com/2010/12/16/brogan-social-web/#comments</comments>
		<pubDate>Thu, 16 Dec 2010 16:17:17 +0000</pubDate>
		<dc:creator>Tom Morse</dc:creator>
				<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[B2C marketing]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer intelligence]]></category>
		<category><![CDATA[New Marketing Labs]]></category>
		<category><![CDATA[SAS]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[wisdom of crowds]]></category>

		<guid isPermaLink="false">http://tpmmorse.wordpress.com/?p=304</guid>
		<description><![CDATA[At the DMA 2010 Conference, Social media veteran Chris Brogan spoke importance of listening as an enabler of social web marketing. In the context of the social web, active listening is what enables a business to understand, measure, and take action.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tpmmorse.wordpress.com&amp;blog=6046970&amp;post=304&amp;subd=tpmmorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Social Media Meets Main Street</title>
		<link>http://tpmmorse.wordpress.com/2010/12/12/southampton-elves/</link>
		<comments>http://tpmmorse.wordpress.com/2010/12/12/southampton-elves/#comments</comments>
		<pubDate>Sun, 12 Dec 2010 13:47:24 +0000</pubDate>
		<dc:creator>Tom Morse</dc:creator>
				<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[B2C marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[integrated marketing communications]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[smal business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://tpmmorse.wordpress.com/?p=292</guid>
		<description><![CDATA[Social media helps raise awareness for local merchants during the holiday shopping season. The Southampton Elves brighten the holiday and show where social media meets main street.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tpmmorse.wordpress.com&amp;blog=6046970&amp;post=292&amp;subd=tpmmorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Structure an Effective PowerPoint Deck</title>
		<link>http://tpmmorse.wordpress.com/2010/12/06/ppt-onion/</link>
		<comments>http://tpmmorse.wordpress.com/2010/12/06/ppt-onion/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 16:11:54 +0000</pubDate>
		<dc:creator>Tom Morse</dc:creator>
				<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[B2C marketing]]></category>
		<category><![CDATA[integrated marketing communications]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://tpmmorse.wordpress.com/?p=287</guid>
		<description><![CDATA[Structure your PowerPoint presentation to own the topic and deliver your central message.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tpmmorse.wordpress.com&amp;blog=6046970&amp;post=287&amp;subd=tpmmorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">tpmmorse</media:title>
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		<title>Enhance Marketing Effectiveness with Actionable Social Media</title>
		<link>http://tpmmorse.wordpress.com/2010/11/29/actionable-social-media/</link>
		<comments>http://tpmmorse.wordpress.com/2010/11/29/actionable-social-media/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 01:11:15 +0000</pubDate>
		<dc:creator>Tom Morse</dc:creator>
				<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[B2C marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer intelligence]]></category>
		<category><![CDATA[integrated marketing communications]]></category>
		<category><![CDATA[SAS]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://tpmmorse.wordpress.com/?p=269</guid>
		<description><![CDATA[Social media marketing is a hot topic.  It can help organizations transform social conversations into market opportunity.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tpmmorse.wordpress.com&amp;blog=6046970&amp;post=269&amp;subd=tpmmorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">tpmmorse</media:title>
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		<title>Employee Empowerment Lead to Profits</title>
		<link>http://tpmmorse.wordpress.com/2010/09/17/empowered_profits/</link>
		<comments>http://tpmmorse.wordpress.com/2010/09/17/empowered_profits/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 15:13:48 +0000</pubDate>
		<dc:creator>Tom Morse</dc:creator>
				<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[B2C marketing]]></category>
		<category><![CDATA[human resource management]]></category>
		<category><![CDATA[The Economist]]></category>

		<guid isPermaLink="false">http://tpmmorse.wordpress.com/?p=265</guid>
		<description><![CDATA[At The Economist conference on human potential, great debate took place on the big issues of how to boost productivity by harnessing the potential of individuals and societies.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tpmmorse.wordpress.com&amp;blog=6046970&amp;post=265&amp;subd=tpmmorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">tpmmorse</media:title>
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		<title>The Buzz on Viral Video</title>
		<link>http://tpmmorse.wordpress.com/2010/07/26/v-v-buzz/</link>
		<comments>http://tpmmorse.wordpress.com/2010/07/26/v-v-buzz/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 12:17:44 +0000</pubDate>
		<dc:creator>Tom Morse</dc:creator>
				<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[B2C marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate video]]></category>
		<category><![CDATA[integrated marketing communications]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[rich media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://tpmmorse.wordpress.com/?p=242</guid>
		<description><![CDATA[Let the 4Ps of marketing guide efforts to create a viral video.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tpmmorse.wordpress.com&amp;blog=6046970&amp;post=242&amp;subd=tpmmorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">tpmmorse</media:title>
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			<media:title type="html">Mac-PC_Ad</media:title>
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			<media:title type="html">Microsoft_Jump</media:title>
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		<media:content url="http://tpmmorse.files.wordpress.com/2010/07/elfyourself.jpg?w=150" medium="image">
			<media:title type="html">ElfYourself</media:title>
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			<media:title type="html">CarlsJr_Hilton3</media:title>
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		<media:content url="http://tpmmorse.files.wordpress.com/2010/07/dove_esteem.jpg?w=150" medium="image">
			<media:title type="html">Dove_Esteem</media:title>
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			<media:title type="html">T-Mobile_Dance</media:title>
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		<media:content url="http://tpmmorse.files.wordpress.com/2010/07/rickflairlottery.jpg?w=150" medium="image">
			<media:title type="html">RickFlairLottery</media:title>
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		<title>Effective Crisis Management:  Avoid Flawed Response</title>
		<link>http://tpmmorse.wordpress.com/2010/06/21/crisis-management/</link>
		<comments>http://tpmmorse.wordpress.com/2010/06/21/crisis-management/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 17:05:15 +0000</pubDate>
		<dc:creator>Tom Morse</dc:creator>
				<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business contingency planning]]></category>
		<category><![CDATA[crisis leadership]]></category>
		<category><![CDATA[integrated marketing communications]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[risk management]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://tpmmorse.wordpress.com/?p=233</guid>
		<description><![CDATA[At no time are an organization’s mission and values more challenged, than during a crisis.  When the corporate brand aligns with actual behaviors, trust and goodwill result from shareholders and the public – even in a time of crisis.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tpmmorse.wordpress.com&amp;blog=6046970&amp;post=233&amp;subd=tpmmorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">tpmmorse</media:title>
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		<title>Cut the Bull: Avoid Idiot-Speak</title>
		<link>http://tpmmorse.wordpress.com/2010/06/01/cut-the-bull/</link>
		<comments>http://tpmmorse.wordpress.com/2010/06/01/cut-the-bull/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 15:05:04 +0000</pubDate>
		<dc:creator>Tom Morse</dc:creator>
				<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[B2C marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[integrated marketing communications]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://tpmmorse.wordpress.com/?p=226</guid>
		<description><![CDATA[Business communicators too often use fifty-cent words to make a five-cent point.  Avoid the trap.  Be wary of corporate-speak, fight the bulls*it, make a stand for straightforward language that communicates effectively and pays dividends.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tpmmorse.wordpress.com&amp;blog=6046970&amp;post=226&amp;subd=tpmmorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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