Social Media Meets Main Street
Filed under: corporate communications | Tags: advertising, B2C marketing, Facebook, integrated marketing communications, marketing communications, new media, smal business, social media, viral marketing, viral video |
On Friday after Thanksgiving, Black Friday, stores open early and shoppers stay late. For those not wanting to fight the crowds, Cyber Monday shoppers go online in search of bargains. Now, enter a new retail holiday tradition. The inaugural Small Business Saturday, organized by American Express, encouraged holiday shoppers to support small, independently owned local businesses. In this, the season of miracles, a new tradition is born.
Small businesses fight year around for a share of consumer spending. This is never truer than at the holidays. Local merchants in the village of Southampton, NY have turned to social media to share some holiday cheer and remind area residents why they should shop locally. On Facebook, Shop Southampton, NY, promotes shopping events, sales, and the village’s picturesque setting. Looking for other ways to promote local business, a group of merchants helped with production of a promotional video featuring local kids dressed as elves frolicking through the village and its quaint shops. Posted to YouTube, the video has been well received by area residents.
Here’s hoping your holidays are bright and as cheerful as that of the Southampton Elves. Click through to YouTube and share the magic of where social media meets main street.